May 12, 2009 - American Airlines Email Error

My friend Kevin recently received this lovely email from American Airlines.

Now, Kevin manages a team of folks testing a Test Automation Tool Suite for a global software vendor.  He knows his way around testing.  And he knows a bug when it hits him in the inbox.

Imagine receiving an email with a Subject line that starts off with "< ERROR >".
 
Would you think:

• Gee, why do they have me confused with this ERROR guy?
• That's just American Airlines doing what they do best.
• It would be an Error to look at this mail.
• Perhaps they should have tested more.
• In what language does "Error" mean "Hello"?
• Must be a bug in Vista.
• Did they crowd-source the testing of this email campaign?
• Hmm, maybe I should Google the < ERROR > HTML tag.
• If I read this email using Chrome, will it still say Error?
• I gotta get me some of those low-cost ERRORs while I still can.
• Those wacky, wacky marketers are drunk again!

Thanks, Kevin!  Did you take them up on their Error (er Offer)?